October 2017

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreAnother Friday interview.  This time we get some excellent info from Betsy Sherman, owner of Peridus Consulting.  Subscribe now and listen! 35 min 03 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreSam and I talk about massing your customers’ different pressure points.  Do they want you to remove a pain point?  What about adding a pleasure point?  How about actually ASKing them?! [amazon_link asins=’1541026365′ template=’ProductAd’ store=’agilmarkserv-20′ marketplace=’US’ link_id=’72483a34-b5df-11e7-8dca-0963007a61ad’] 15 min

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreA bit about how to capture the attention of buyers if you’re selling b2b (business to business).  Yup – still talking about aspects of target marketing! [amazon_link asins=’1541026365′ template=’ProductAd’ store=’agilmarkserv-20′ marketplace=’US’ link_id=’72483a34-b5df-11e7-8dca-0963007a61ad’] 13 min 13 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreA definition of the term “Target Market,” why you want to understand yours, and a brief discussion of using a Target Market Avatar. First show where I’m helped out by my intern Sam from the State University of New

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreOur interview with Stan Peake of InsitePerformanceCoaching.com .  He’s got some freebies for our listeners!  Visit the site and go to the Resources section for – An elevator pitch exercise An ebook A business score card      

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreWhat is value?  Is your definition the same as mine?  Listen and compare notes.  I’d love to have your comments below!                 15 min 38 sec  

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreI tell a story from my friend Tom of HorizonOnHold.com about a contractor who’s building a bad reputation, and a bad brand. 11 min 42 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreIs your logo your brand?  Your typeface?  Your jingle?  And what the heck is positioning anyway?  Spend a few minutes to find out.  We’d love to hear your comments – please leave ’em below! 14 min 11 sec