Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | MoreAnother Friday interview. This time we get some excellent info from Betsy Sherman, owner of Peridus Consulting. Subscribe now and listen! 35 min 03 sec
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | MoreSam and I talk about massing your customers’ different pressure points. Do they want you to remove a pain point? What about adding a pleasure point? How about actually ASKing them?! [amazon_link asins=’1541026365′ template=’ProductAd’ …
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | MoreA bit about how to capture the attention of buyers if you’re selling b2b (business to business). Yup – still talking about aspects of target marketing! [amazon_link asins=’1541026365′ template=’ProductAd’ store=’agilmarkserv-20′ marketplace=’US’ link_id=’72483a34-b5df-11e7-8dca-0963007a61ad’] 13 min …
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | MoreA definition of the term “Target Market,” why you want to understand yours, and a brief discussion of using a Target Market Avatar. First show where I’m helped out by my intern Sam from …
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | MoreOur interview with Stan Peake of InsitePerformanceCoaching.com . He’s got some freebies for our listeners! Visit the site and go to the Resources section for – An elevator pitch exercise An ebook A business …
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | MoreWhat is value? Is your definition the same as mine? Listen and compare notes. I’d love to have your comments below! 15 min 38 sec
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | MoreI tell a story from my friend Tom of HorizonOnHold.com about a contractor who’s building a bad reputation, and a bad brand. 11 min 42 sec
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | MoreIs your logo your brand? Your typeface? Your jingle? And what the heck is positioning anyway? Spend a few minutes to find out. We’d love to hear your comments – please leave ’em below! …