Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS | More

If you’ve got an editorial medium of some sort where you stay in touch with clients and prospects – and you should, you know – you’ll need a sponsor or two. Your own products and services should be your biggest sponsors. Don’t throw your customers into the arms of another company!
6 min 13 sec