Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | TuneIn | RSS | MoreIrene and I talk about getting started with public relations. It’s all about letting people know what you and your business are up to, and beginning to build rapport with them. 16 min 37 sec
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | TuneIn | RSS | MoreIt’s Black Friday. Instead of an interview, we talk about running promotions tied to holidays. You don’t have to use “regular” holidays – here are a couple links where you can get ideas for specialty/unusual/wacky days …
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | TuneIn | RSS | MoreThe first rule of selling is. . . educate your prospects! It’s much easier to get them to buy your products, services or ideas if they agree with your point of view. 9 min 25 sec
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | TuneIn | RSS | MoreThe basics of building an email list, what you should use it for, and why you want to keep it under your control at all times. 15 min 13 sec
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | TuneIn | RSS | MoreWe take some time to talk about squeeze or landing pages – what they are and why you want to use them. 14 min 14 sec
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | TuneIn | RSS | MoreFinal show about target markets for a while. Talking with Sam about how to use avatars after you build them, crafting messages using the info you’ve gathered, and C-Nap (Cocktail Napkin) Marketing Plans. 14 min 21 …
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | TuneIn | RSS | MoreWhat is an Target Market Avatar and why in the world would you need one? A short discussion with Sam my intern. 15 min 01 sec
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | TuneIn | RSS | MoreWhy the heck do you care about building relationships with members of your target audience? Intern Sam and I talk about it. 16 min 02 sec