I want to thank the dozens of folks who have been liking our Facebook page lately. I sincerely appreciate it! The podcast has been on hiatus, but I plan on bringing it back. I’ve been in the process of outlining our next series, but I’d like to hear what YOU want us to cover! I […]

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreYour business can sell certificates through Groupon or similar discounters, but if you aren’t capturing the contact info of these new visitors, you’re digging your own grave. 7 min 12 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreWARNING: Swear words ahead! Customer service is the thread woven throughout marketing, sales, and your entire business. But, you can control the customer interaction. Three things you should do for your business – Teach your staff, and yourself, how

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreIf you’ve got an editorial medium of some sort where you stay in touch with clients and prospects – and you should, you know – you’ll need a sponsor or two. Your own products and services should be your

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreYou need a logical process to engage with people. A step-by-step system to engage with prospects and move them into and through your sales process. 7 min 38 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreToday we talk about a promo we’re running for the oldest traditional martial arts school in the market. The promo consists of 5 x 7 inch ads taped near the mailboxes of apartment complexes within a mile of the

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | More52 weeks at 2 episodes a week – that’s a full year of the Up Your Marketing Podcast.  I give you a behind-the-scenes look at how the podcast came about, and some of the tribulations I’ve had following my

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreIt’s very easy to add video into your marketing mix.  I talk about a few of the points you want to keep in mind. 10 min 26 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreI’ve told you before, you need to put out press releases on a regular basis.  But don’t feature yourself – make one of your clients the hero of each new press release! 8 min 41 sec