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Today we talk about a promo we’re running for the oldest traditional martial arts school in the market. The promo consists of 5 x 7 inch ads taped near the mailboxes of apartment complexes within a mile of the street the martial arts school is on. It follows a six-step logical system:
- Identify your target market
- Address WIFM – What’s In it For Me – by offering to eliminate pain or add pleasure
- Connect via email
- Give first
- Track & Measure everything
- Make your offer
- Evaluate your results
7 min 31 sec