UYM_105 – Old School Promo

Today we talk about a promo we’re running for the oldest traditional martial arts school in the market. The promo consists of 5 x 7 inch ads taped near the mailboxes of apartment complexes within a mile of the street the martial arts school is on. It follows a six-step logical system:

  • Identify your target market
  • Address WIFM – What’s In it For Me – by offering to eliminate pain or add pleasure
  • Connect via email
  • Give first
  • Track & Measure everything
  • Make your offer
  • Evaluate your results

7 min 31 sec

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