May 2018

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | TuneIn | RSS | More Even if you’re just trying to understand the results of your own measurements, it’s always a great idea to output the results in different formats – written, spoken, infographics, etc – so that people who …

UYM_059 – Presenting Your Results Read More »

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | TuneIn | RSS | MoreAfter you set your goals, it’s just as important to track and measure the activities/tactics/techniques you use to chase them, as it is to track the results of those tactics. 8 min 15 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | TuneIn | RSS | MoreFor the next few episodes, we’ll be discussing measuring your marketing efforts.  In order to know where you’re going, you need to know where you are now.  Don’t worry, we’re taking baby steps! 15 min 35 …

UYM_057 – Measuring In Marketing Read More »

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | TuneIn | RSS | MoreI’ve said it a thousand times – it’s called social media for a reason.  Don’t just tell people things, ask them questions! 6 min 39 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | TuneIn | RSS | MoreLearn from the mistakes of others – make sure you are the registered owner of your website.  Also, make sure you own the final design of your website, and that you have the legal authority to …

UYM_054 – Who Owns Your Website? Read More »

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | TuneIn | RSS | MoreYour marketing messages won’t gain traction with people if you can’t get them to see things from your point of view.  “Here’s why my product/service/process is superior. . .” 16 min 29 sec