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Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreWhat is value?  Is your definition the same as mine?  Listen and compare notes.  I’d love to have your comments below!                 15 min 38 sec  

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreI tell a story from my friend Tom of HorizonOnHold.com about a contractor who’s building a bad reputation, and a bad brand. 11 min 42 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreIs your logo your brand?  Your typeface?  Your jingle?  And what the heck is positioning anyway?  Spend a few minutes to find out.  We’d love to hear your comments – please leave ’em below! 14 min 11 sec

We’ve finally been verified by the iTunes store!  If you’ve been waiting to listen to the podcast on your iPhone, now you can.  Just visit our Subscription page and sign up.

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreAnother episode with my co-host – or co-hostess – Irene.  This time it’s all about why you need to practice saying “no.”  Is that really marketing? 19 min 51 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreWhy is ASKing so important?  And why am I always spelling it with capital letters?  Listen in and find out. 16 min 1 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreFirst episode with my co-host, Irene.  We talk about pricing, and why you should raise your pricing until someone squeals! 20 min 18 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreStrategy – the big picture view.  Tactics – the individual steps that will help you realize your strategy.  SMART goals: Specific, Measurable, Attainable, Reasonable, Time-bound. 13 min, 26 sec.

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreWe talk about usable business and marketing plans. 11 min, 4 sec.

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreOur first episode!  I go over the format for the show, and the frequency.  Then, we talk about different ways of seeing and defining “marketing.” 21 min, 7 sec.