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Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreWe’re talking about the five main principles behind building Recognized Expert Status.  Listen in to find out what they are! 23 min 49 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreAfter we ran an ad for a client, we figured “Why not?”  SO we ran one for the Up Your Marketing Podcast.  We spent a little money, generated some data, and here’s our report on what happened.  It’s not

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreA case study of a tiny promotion we did for a client a couple weeks back.  They wanted to promote a YouTube video on Facebook.  How’d they do?  Listen to find out. 12 min 6 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreA little different show.  We talk to first-time entrepreneur Cat about her small jewelry design & crafting biz.  She’s not so different than a lot of folks running their own companies! 27 min 14 sec https://www.catgdesign.com/

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreIf you’re going to run an ad, or have some other type of promotional event, you need to have an idea why you’re doing it, what you expect to happen, and how to figure it all out.  You need

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreYou need a page on your website that addresses exactly the concerns of the person who is visiting.  You need a lot of landing pages! 10 min 4 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreHere they are – six quick tips for creating content that will get you noticed by your prospects, peers, industry and the media. And here’s a link to the six graphics: http://bit.ly/2KS118U 4 min 56 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreDouble opt-in, that is.  Here’s a quick explanation as to why. 5 min 49 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreI made a comment about not buying logo’d promotional products.  Here’s a brief rationale why. 6 min 44 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreI made a comment on social media last week, and I didn’t explain myself well enough.  So here I am, hat in hand, to try to tell you all what I meant. 5 min 55 sec