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Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreThe basics of building an email list, what you should use it for, and why you want to keep it under your control at all times. 15 min 13 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreWe take some time to talk about squeeze or landing pages – what they are and why you want to use them. 14 min 14 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreFinal show about target markets for a while.  Talking with Sam about how to use avatars after you build them, crafting messages using the info you’ve gathered, and C-Nap (Cocktail Napkin) Marketing Plans. 14 min 21 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreWhat is an Target Market Avatar and why in the world would you need one?  A short discussion with Sam my intern. 15 min 01 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreWhy the heck do you care about building relationships with members of your target audience?  Intern Sam and I talk about it. 16 min 02 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreAnother Friday interview.  This time we get some excellent info from Betsy Sherman, owner of Peridus Consulting.  Subscribe now and listen! 35 min 03 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreSam and I talk about massing your customers’ different pressure points.  Do they want you to remove a pain point?  What about adding a pleasure point?  How about actually ASKing them?! [amazon_link asins=’1541026365′ template=’ProductAd’ store=’agilmarkserv-20′ marketplace=’US’ link_id=’72483a34-b5df-11e7-8dca-0963007a61ad’] 15 min

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreA bit about how to capture the attention of buyers if you’re selling b2b (business to business).  Yup – still talking about aspects of target marketing! [amazon_link asins=’1541026365′ template=’ProductAd’ store=’agilmarkserv-20′ marketplace=’US’ link_id=’72483a34-b5df-11e7-8dca-0963007a61ad’] 13 min 13 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreA definition of the term “Target Market,” why you want to understand yours, and a brief discussion of using a Target Market Avatar. First show where I’m helped out by my intern Sam from the State University of New

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreOur interview with Stan Peake of InsitePerformanceCoaching.com .  He’s got some freebies for our listeners!  Visit the site and go to the Resources section for – An elevator pitch exercise An ebook A business score card