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Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreThe next couple weeks, we’ll be talking about the points, or secrets, James Crimmins Ph.D. outlines in his book – the 7 Secrets of Persuasion.  First, we define both marketing and persuasion.  Then we talk about his first secret: […]

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreConstantly keep refining the systems you use to make them as sharp and effective as possible. 7 min 50 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | More Bringing new customers in the door all the time costs a lot of time and money.  You need systems in place that quickly move people from “newbie” to “old friend.” 9 min 26 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreNot all media outlets are interested in the same aspect of your company.  You may have to emphasize certain aspects of your media release for each outlet.  Remember – this is marketing to target audiences! 9 min 31 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | More Even if you’re just trying to understand the results of your own measurements, it’s always a great idea to output the results in different formats – written, spoken, infographics, etc – so that people who learn in different

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreAfter you set your goals, it’s just as important to track and measure the activities/tactics/techniques you use to chase them, as it is to track the results of those tactics. 8 min 15 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreFor the next few episodes, we’ll be discussing measuring your marketing efforts.  In order to know where you’re going, you need to know where you are now.  Don’t worry, we’re taking baby steps! 15 min 35 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreI’ve said it a thousand times – it’s called social media for a reason.  Don’t just tell people things, ask them questions! 6 min 39 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreLearn from the mistakes of others – make sure you are the registered owner of your website.  Also, make sure you own the final design of your website, and that you have the legal authority to move it, change

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreYour marketing messages won’t gain traction with people if you can’t get them to see things from your point of view.  “Here’s why my product/service/process is superior. . .” 16 min 29 sec