UYM_065 – Persuasion #1 Lizard Brain

The next couple weeks, we’ll be talking about the points, or secrets, James Crimmins Ph.D. outlines in his book – the 7 Secrets of Persuasion.  First, we define both marketing and persuasion.  Then we talk about his first secret: talking to the “lizard brain” in your target audience.

Get the book here:

8 min 36 sec

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