Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreWe take all of Crimmins’ 7 Secrets and craft a compelling marketing message.  You can use this example to build your own message that gives a gut punch to your target market! Get the book here: https://amzn.to/2I722s4 15 min 43 […]

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreOur last two persuasion secrets from the 7 Secrets of Persuasion.  #6 is to Create Experience With Expectation.  #7 is to Add A Little Art. Next episode, we put them all together and make a very persuasive message.  Get the book

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreStill talking about the 7 Secrets of Persuasion by James Crimmins.  This episode we discuss Secret #4: Never Ask, Unearth – and Secret #5: Focus On Feelings, Not Facts.  We’ve got a couple very effective action items today as

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreThe next couple weeks, we’ll be talking about the points, or secrets, James Crimmins Ph.D. outlines in his book – the 7 Secrets of Persuasion.  Today, we give you tips and action items for secrets #2 & 3 –

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreThe next couple weeks, we’ll be talking about the points, or secrets, James Crimmins Ph.D. outlines in his book – the 7 Secrets of Persuasion.  First, we define both marketing and persuasion.  Then we talk about his first secret:

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreConstantly keep refining the systems you use to make them as sharp and effective as possible. 7 min 50 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | More Bringing new customers in the door all the time costs a lot of time and money.  You need systems in place that quickly move people from “newbie” to “old friend.” 9 min 26 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | MoreNot all media outlets are interested in the same aspect of your company.  You may have to emphasize certain aspects of your media release for each outlet.  Remember – this is marketing to target audiences! 9 min 31 sec

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | TuneIn | RSS | More Even if you’re just trying to understand the results of your own measurements, it’s always a great idea to output the results in different formats – written, spoken, infographics, etc – so that people who learn in different